| The retailer selling the alcohol can be responsible if they do not act to prevent the sale of alcohol knowing or suspecting that it is being purchased on behalf of somebody under the age of 18.
If your business sells alcohol, play your part, raise awareness with your staff regarding the issue of proxy purchasing, you can contact trading standards (see below) for support and information, and download the resources below to print out and display at your premises.

Bluetooth messages can be downloaded below
(to open the messages save to your desktop, right click and open with Internet Explorer)
Message 1
Message 2
Message 3
(Bluetooth devices can be borrowed from Leicestershire Council, call 0116 3052680)

Click here to download A4 pdf version of the Proxy Purchase Poster.
Click here to download A4 jpeg version of the Proxy Purchase Poster.

Leicestershire Trading Standards
Leicestershire Trading Standards can offer information, advice and training to retailers regarding under age sales and proxy purchasing.
Challenge 21
The philosophy behind challenge 21 is to help prevent licensed premises from
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